Designed online and offline engaging experiences for a global tech company’s sports partnership with a leading Formula 1 team, as well as online strategies and campaigns for major sports leagues and organisations.

Reimagined out-of-store experiences for a major athletic retailer in partnership with a prominent basketball league, including two summer-long campaigns across Europe and additional retail activations at high-profile games in Paris, supported by social and creative strategy.

Developed an online and social campaign for a high-performance Formula 1 team, launching their exclusive NFT initiative in collaboration with a cryptocurrency platform.

Managed rights, hospitality, and ticketing platforms for major consumer brands as part of their sports partnerships with global motorsport and football leagues.

Contributed to broader live event activations, including overseeing one of three live broadcast sites for a global tech brand’s executive-level presentation.

Group Account Director working on a major electronics brand’s retail and training account, focusing on web development platform builds and strategic direction to support in-store staff training on the latest products and services.Group Account Director working on a major electronics brand’s retail and training account, focusing on web development platform builds and strategic direction to support in-store staff training on the latest products and services.

Worked with a major financial services client on initiatives to create and update digital platforms supporting educational campaigns in schools, parental settings, and adult learning environments. This included collaborating with partners to transform educational content into interactive online tools and resources, as well as reviewing and reporting on their performance to ensure relevance and effectiveness.

Collaborated with a leading beverage company to consolidate and rebrand over 30 global product websites into a single centralised CMS platform. This project included delivering updated brand messaging, e-commerce functionality, and product information to customers worldwide.

Led the agency team for a major energy company’s B2B and B2C Installed operations, developing digital hubs and campaigns focused on sales channels for site owners across Europe, the Middle East, Africa, Russia, and the USA.

Projects included iOS and Android apps, CMS web builds, loyalty programs, and digital ecosystem strategies at both local and global levels.